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Augmenting Public Relations

An Introduction to AI and Other Technologies for PR

Autor*innen

David Phillips

Parameter

215 Seiten
8 Lesestunden

Geschichte
Journalismus

Mehr zum Buch

Focusing on innovative practices within the PR industry, this book explores the principles and applications of AI. It provides insights into the nature of AI and its future development, serving as a guide for students, academics, and industry practitioners. The text also includes practical advice on how practitioners can develop their own AI tools, making it a valuable resource for those looking to enhance their skills and adapt to emerging technologies in public relations.