Das Buch ist derzeit nicht auf Lager
Parameter
- Seitenzahl
- 336 Seiten
- Lesezeit
- 12 Stunden
Mehr zum Buch
Examining advertising as both a business and a social institution, the book challenges common perceptions about its significance and effectiveness. Michael Schudson offers a balanced view that transcends moral outrage and conspiracy theories, placing advertising within a broader sociological and historical context. He argues that advertising's actual impact is often overstated by both supporters and detractors, revealing it to be less influential and scientifically grounded than typically assumed.
Buchkauf
Advertising, The Uneasy Persuasion, Michael Schudson
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Advertising, The Uneasy Persuasion
- Untertitel
- Its Dubious Impact on American Society
- Sprache
- Englisch
- Autor*innen
- Michael Schudson
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2015
- Einband
- Paperback
- Seitenzahl
- 336
- ISBN13
- 9781138966185
- Kategorie
- Alte Werbung, Sozialwissenschaften, Wirtschaft, Psychologie
- Beschreibung
- Examining advertising as both a business and a social institution, the book challenges common perceptions about its significance and effectiveness. Michael Schudson offers a balanced view that transcends moral outrage and conspiracy theories, placing advertising within a broader sociological and historical context. He argues that advertising's actual impact is often overstated by both supporters and detractors, revealing it to be less influential and scientifically grounded than typically assumed.