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Advertising, The Uneasy Persuasion

Its Dubious Impact on American Society

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Seitenzahl
336 Seiten
Lesezeit
12 Stunden

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Examining advertising as both a business and a social institution, the book challenges common perceptions about its significance and effectiveness. Michael Schudson offers a balanced view that transcends moral outrage and conspiracy theories, placing advertising within a broader sociological and historical context. He argues that advertising's actual impact is often overstated by both supporters and detractors, revealing it to be less influential and scientifically grounded than typically assumed.

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Advertising, The Uneasy Persuasion, Michael Schudson

Sprache
Erscheinungsdatum
2015
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(Paperback)
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