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Parameter
- Seitenzahl
- 336 Seiten
- Lesezeit
- 12 Stunden
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Examining advertising as a business and social institution, the book offers a critical perspective on its role in society. Rather than succumbing to moral outrage or conspiracy theories, it provides a balanced analysis within a sociological and historical context. The author argues that advertising's significance and effectiveness are often overstated by both supporters and detractors, revealing a more nuanced understanding of its impact on modern culture.
Buchkauf
Advertising, The Uneasy Persuasion, Michael Schudson
- Sprache
- Erscheinungsdatum
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Advertising, The Uneasy Persuasion
- Untertitel
- Its Dubious Impact on American Society
- Sprache
- Englisch
- Autor*innen
- Michael Schudson
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2013
- Einband
- Hardcover
- Seitenzahl
- 336
- ISBN13
- 9780415817936
- Kategorie
- Alte Werbung, Sozialwissenschaften, Wirtschaft, Psychologie
- Beschreibung
- Examining advertising as a business and social institution, the book offers a critical perspective on its role in society. Rather than succumbing to moral outrage or conspiracy theories, it provides a balanced analysis within a sociological and historical context. The author argues that advertising's significance and effectiveness are often overstated by both supporters and detractors, revealing a more nuanced understanding of its impact on modern culture.