Planning and Managing Public Relations Campaigns

A Strategic Approach

Autor*innen

• Anne Gregory

Parameter

• 352 Seiten
• 13 Lesestunden

• Handel und Verkauf
• Sachliteratur
• Wirtschaft

Mehr zum Buch

This comprehensive guide offers essential insights for planning public relations and event campaigns, covering design, execution, and evaluation. It provides clear explanations of techniques applicable to campaigns of any scale, making it a valuable resource for both beginners and experienced professionals.

• Sprache: Englisch
• Erscheinungsdatum: 2020
• Einband: Hardcover