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ORGANIZATIONAL DEVELOPMENT

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Derese Alehegn

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Seitenzahl: 372 Seiten
Lesezeit: 14 Stunden

Wirtschaft

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The book explores the impact of leadership on organizational culture, using the rise and fall of Digital Equipment Corporation (DEC) as a case study. Founded by Ken Olsen, whose beliefs shaped DEC’s culture, the company thrived in the 60s to 80s, paralleling Microsoft’s success. Olsen’s philosophy emphasized rigorous debate and market testing of ideas, which initially fostered innovation. However, his dismissal of the personal computer ultimately hindered DEC's adaptability, contributing to its decline. The narrative highlights the critical role of leadership in shaping company culture and its long-term consequences.

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ORGANIZATIONAL DEVELOPMENT, Derese Alehegn

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Erscheinungsdatum: 2022
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Titel: ORGANIZATIONAL DEVELOPMENT
Untertitel: DE
Sprache: Englisch
Autor*innen: Derese Alehegn
Verlag: LAP LAMBERT Academic Publishing
Erscheinungsdatum: 2022
Einband: Paperback
Seitenzahl: 372
ISBN13: 9786202681582
Schlagwörter: Wirtschaft
Beschreibung: The book explores the impact of leadership on organizational culture, using the rise and fall of Digital Equipment Corporation (DEC) as a case study. Founded by Ken Olsen, whose beliefs shaped DEC’s culture, the company thrived in the 60s to 80s, paralleling Microsoft’s success. Olsen’s philosophy emphasized rigorous debate and market testing of ideas, which initially fostered innovation. However, his dismissal of the personal computer ultimately hindered DEC's adaptability, contributing to its decline. The narrative highlights the critical role of leadership in shaping company culture and its long-term consequences.