The Human Side of Innovation

The Power of People in Love with People [Large Print 16 Pt Edition]

Autor*innen

• Mauro Porcini

Parameter

• 408 Seiten
• 15 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on a human-centric approach to design, Mauro Porcini emphasizes that true innovation stems from empathy and a deep understanding of human needs. Blending memoir with a manifesto, he explores the qualities of 'unicorns'—passionate individuals who prioritize meaningful solutions over mere profits. Through his experiences at 3M and Pepsi, Porcini illustrates how fostering kindness, curiosity, and optimism in teams can lead to groundbreaking innovations. This book serves as a guide for modern innovators aiming to create lasting personal and social value.

• Sprache: Englisch
• Erscheinungsdatum: 2022
• Einband: Paperback