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Focusing on enhancing marketing ROI, the authors provide a practical guide for businesses of all sizes to navigate the intricate marketing landscape. They address the challenges posed by consumers' evolving tech-driven purchasing behaviors and offer strategies to break down behavioral barriers. This resource aims to help companies build their brands and drive business growth more effectively and efficiently.
Buchkauf
The Activation Imperative, William Rosen, Laurence Minsky
- Sprache
- Erscheinungsdatum
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
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