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The book explores the evolving expectations of CEO communication amidst pressing social and political issues like abortion, climate change, and voting rights. It critiques the notion that corporate leaders should remain silent, emphasizing the risks of inaction. Through case studies, it distinguishes between superficial PR and genuine communication that fosters trust. The narrative highlights the importance of aligning words with actions, showcasing leaders who successfully navigate these challenges while addressing accountability and the consequences of their public stances.
Buchkauf
Speaking Out, Matthew Kohut
- Sprache
- Erscheinungsdatum
- 2024
- product-detail.submit-box.info.binding
- (Hardcover)
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