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Marketing Strategy for the Creative and Cultural Industries

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Seitenzahl
324 Seiten
Lesezeit
12 Stunden

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Focusing on the creative and cultural industries, this updated textbook equips students and managers with essential strategies to enhance their marketing effectiveness. It covers various business types, offering insights into maximizing marketing impact tailored to the unique demands of the creative sector.

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Marketing Strategy for the Creative and Cultural Industries, Bonita Kolb

Sprache
Erscheinungsdatum
2020
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(Paperback)
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