Strategic Public Relations Leadership

Autor*innen

• Anne Gregory
• Paul Willis

Parameter

• 228 Seiten
• 8 Lesestunden

• Handel
• Marketing & PR
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Focusing on the role of public relations professionals, this revised edition offers a framework for articulating their impact on organizational effectiveness. It outlines the essential capabilities that PR leaders need to demonstrate in order to function at the highest levels within an organization, emphasizing the importance of their contributions to overall success.

• Sprache: Englisch
• Erscheinungsdatum: 2022
• Einband: Hardcover