Strategic Airline Retailing and Solutions

From Offers to Fulfillment to Loyalty

Autor*innen

• Nawal K. Taneja

Parameter

• 214 Seiten
• 8 Lesestunden

• Transport
• Wirtschaft

Mehr zum Buch

Focusing on the retailing landscape within the airline industry, this book offers a comprehensive framework and practical tools for transforming various retail concepts, from shopping experiences to fulfillment processes. It serves as an essential resource for airline executives, senior managers, and commercial managers at airlines and airports, while also providing valuable insights for retailers who engage with these sectors.

• Sprache: Englisch
• Erscheinungsdatum: 2023
• Einband: Hardcover