Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You

Autor*innen

• Daniel Quinn Mills

Parameter

• 210 Seiten
• 8 Lesestunden

• Wirtschaft

Mehr zum Buch

The book explores IBM's dramatic decline in the early 1990s, attributing its challenges not to technological lag but to a neglect of customer needs and employee trust. Through interviews with executives and customer surveys, the authors reveal that IBM's overly ambitious strategic planning, misguided financial decisions, and a broken commitment to both customers and employees contributed to its downfall. This narrative serves as a cautionary tale for corporate leaders, emphasizing the importance of maintaining strong relationships amidst significant organizational change.

• Sprache: Englisch
• Erscheinungsdatum: 1996
• Einband: Hardcover