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Relationship Marketing

Autor*innen

Martin Christopher
Adrian Payne
David Ballantyne

Buchbewertung

3,6(10)Abgeben

Parameter

264 Seiten
10 Lesestunden

Wirtschaft

Mehr zum Buch

Focusing on the shift from traditional marketing strategies to relationship marketing, this book emphasizes the importance of fostering long-term, profitable connections with targeted customers. It explores how businesses can create stakeholder value by prioritizing relationships over mere market share, offering insights into effective marketing practices that enhance customer loyalty and engagement.