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Relationship Marketing

Autor*innen

Martin Christopher
Adrian Payne
David Ballantyne

Buchbewertung

3,6(10)Abgeben

Parameter

264 Seiten
10 Lesestunden

Wirtschaft

Mehr zum Buch

Focusing on the evolution of marketing strategies, this book emphasizes the shift from merely increasing market share to fostering long-term, profitable relationships with specific customers. It explores the importance of stakeholder value in relationship marketing, providing insights into how businesses can cultivate deeper connections with their audience for sustained success.