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Parameter
- 180 Seiten
- 7 Lesestunden
Mehr zum Buch
The third edition of Market Entry Strategies enhances readability while merging internationalization theories with real-world case studies. New examples from Delivery Hero and Tesla expand its industry scope, emphasizing practical applications of theoretical concepts. The updated edition includes case studies designed for hands-on learning and incorporates digital tools, like publicly available charts on YouTube, making it ideal for distance learning environments.
Buchkauf
Market Entry Strategies, Mario Glowik
- Sprache
- Erscheinungsdatum
- 2020
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- (Paperback)
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- Titel
- Market Entry Strategies
- Untertitel
- Internationalization Theories, Concepts and Cases
- Sprache
- Englisch
- Autor*innen
- Mario Glowik
- Verlag
- De Gruyter
- Erscheinungsdatum
- 2020
- Einband
- Paperback
- Seitenzahl
- 180
- ISBN13
- 9783110650679
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Sprachbücher & -lexika
- Beschreibung
- The third edition of Market Entry Strategies enhances readability while merging internationalization theories with real-world case studies. New examples from Delivery Hero and Tesla expand its industry scope, emphasizing practical applications of theoretical concepts. The updated edition includes case studies designed for hands-on learning and incorporates digital tools, like publicly available charts on YouTube, making it ideal for distance learning environments.