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Exploring the dynamics of political communication, this book challenges the assumption that public distrust and critical media necessitate strategic reputation management by political parties. Through interviews with prominent communicators and journalists, it reveals insights into the actual practices and strategies employed in shaping political reputations. The analysis provides a deeper understanding of the relationship between media, public perception, and political strategy in today's competitive political landscape.
Buchkauf
Political Reputation Management, Christian Schnee
- Sprache
- Erscheinungsdatum
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Political Reputation Management
- Untertitel
- The Strategy Myth
- Sprache
- Englisch
- Autor*innen
- Christian Schnee
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2019
- Einband
- Paperback
- Seitenzahl
- 216
- ISBN13
- 9780367870553
- Kategorie
- Wirtschaft, Politikwissenschaft, Marketing & PR
- Beschreibung
- Exploring the dynamics of political communication, this book challenges the assumption that public distrust and critical media necessitate strategic reputation management by political parties. Through interviews with prominent communicators and journalists, it reveals insights into the actual practices and strategies employed in shaping political reputations. The analysis provides a deeper understanding of the relationship between media, public perception, and political strategy in today's competitive political landscape.