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The book explores the dynamics of political communication and reputation management in an environment marked by public distrust and critical media. Through interviews with prominent communicators and journalists, it reveals insights into the strategies employed by political parties to shape their public image and address perceptions. This examination challenges common assumptions about the necessity of strategic communication in politics, providing a nuanced understanding of how reputations are constructed and maintained.
Buchkauf
Political Reputation Management, Christian Schnee
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Political Reputation Management
- Untertitel
- The Strategy Myth
- Sprache
- Englisch
- Autor*innen
- Christian Schnee
- Verlag
- Routledge
- Erscheinungsdatum
- 2015
- Einband
- Hardcover
- Seitenzahl
- 214
- ISBN13
- 9781138796560
- Kategorie
- Wirtschaft, Politikwissenschaft, Marketing & PR
- Beschreibung
- The book explores the dynamics of political communication and reputation management in an environment marked by public distrust and critical media. Through interviews with prominent communicators and journalists, it reveals insights into the strategies employed by political parties to shape their public image and address perceptions. This examination challenges common assumptions about the necessity of strategic communication in politics, providing a nuanced understanding of how reputations are constructed and maintained.