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Focusing on the evolution of promotional communication, this book delves into the significance of public relations (PR) in shaping perceptions and strategies. It examines how PR has transformed over time, highlighting its impact on various sectors and its essential role in modern communication practices. Through insightful analysis, the text offers a comprehensive understanding of PR's influence on public discourse and marketing.
Buchkauf
Depth Public Relations, Johanna Fawkes
- Sprache
- Erscheinungsdatum
- 2022
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- (Hardcover)
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- Untertitel
- After the Masquerade
- Sprache
- Englisch
- Autor*innen
- Johanna Fawkes
- Erscheinungsdatum
- 2022
- Einband
- Hardcover
- Seitenzahl
- 198
- ISBN13
- 9780815358732
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & PR
- Beschreibung
- Focusing on the evolution of promotional communication, this book delves into the significance of public relations (PR) in shaping perceptions and strategies. It examines how PR has transformed over time, highlighting its impact on various sectors and its essential role in modern communication practices. Through insightful analysis, the text offers a comprehensive understanding of PR's influence on public discourse and marketing.