Rethinking Business Anthropology

Cultural Strategies in Marketing and Management

Autor*innen

• Alf H. Walle

Parameter

• 232 Seiten
• 9 Lesestunden

• Ethnographie
• Wirtschaft

Mehr zum Buch

Emerging as essential tools in business research, qualitative methods are explored through the lens of business anthropology in this timely monograph. It offers valuable perspectives for the growth and development of the field, making it suitable for professionals and as a textbook.

• Sprache: Englisch
• Erscheinungsdatum: 2024
• Einband: Paperback