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The Official CIM Coursebook
Strategic Marketing Decisions 2008-2009
Autoren
Mehr zum Buch
Designed to align with the latest CIM syllabus, this coursebook aids students in grasping the complexities of marketing. It features discussions and practical applications of theories, enriched with relevant examples and case studies. This approach enables readers to immediately apply the knowledge and skills acquired from their qualifications, enhancing their understanding and practical expertise in the field of marketing.
Buchkauf
The Official CIM Coursebook, Isobel Doole, Robin Lowe
- Sprache
- Erscheinungsdatum
- 2008
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- Titel
- The Official CIM Coursebook
- Untertitel
- Strategic Marketing Decisions 2008-2009
- Sprache
- Englisch
- Autor*innen
- Isobel Doole, Robin Lowe
- Verlag
- Routledge
- Erscheinungsdatum
- 2008
- Einband
- Paperback
- Seitenzahl
- 252
- ISBN13
- 9780750689724
- Kategorie
- Wirtschaft
- Beschreibung
- Designed to align with the latest CIM syllabus, this coursebook aids students in grasping the complexities of marketing. It features discussions and practical applications of theories, enriched with relevant examples and case studies. This approach enables readers to immediately apply the knowledge and skills acquired from their qualifications, enhancing their understanding and practical expertise in the field of marketing.