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The Official CIM Coursebook

Strategic Marketing Decisions 2008-2009

Autor*innen

Isobel Doole
Robin Lowe

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3,0(1)Abgeben

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252 Seiten
9 Lesestunden

Wirtschaft

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Focusing on marketing education, this coursebook aligns with the latest syllabus and learning outcomes, providing students with a comprehensive understanding of marketing complexities. It features discussions and practical applications of theories, along with relevant examples and case studies, facilitating immediate application of knowledge and skills acquired through the qualifications.