The Martech Handbook

Build a Technology Stack to Attract and Retain Customers

Autor*innen

• Darrell Alfonso

Parameter

• 256 Seiten
• 9 Lesestunden

• Handel
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

This guide offers a straightforward approach to building and managing an effective marketing technology stack. It emphasizes practicality, ensuring readers can seamlessly integrate and enhance all critical marketing areas without being overwhelmed by jargon. By focusing on value addition and connectivity, it serves as a valuable resource for marketers looking to optimize their strategies and tools.

• Sprache: Englisch
• Erscheinungsdatum: 2022
• Einband: Hardcover