The Great Manitou

The Back Office of Brand Communication

Autor*innen

• Abdoul Hamid Derra

Parameter

• 204 Seiten
• 8 Lesestunden

• Informatik & Programmierung

Mehr zum Buch

Focusing on strategic planning, the book emphasizes designing a favorable future for companies through a structured development strategy. It highlights the importance of defining a clear mission aligned with long-term vision and market goals. The strategic plan incorporates external audits to navigate a complex, evolving environment, enabling the identification of threats and opportunities. Additionally, it stresses the significance of assessing internal strengths and weaknesses to establish a competitive advantage, utilizing SWOT analysis as a foundational tool.

• Sprache: Englisch
• Erscheinungsdatum: 2023
• Einband: Paperback