Mehr zum Buch
Focusing on the nature and management of innovation, this engaging third edition encourages business students to rethink their assumptions and view innovation as a continuous process. It features lively discussions and numerous case studies that illustrate key concepts through real-world examples of original products and services. By bridging theory and practice, the book provides a comprehensive understanding of how innovation can be fostered, making it an essential resource for aspiring business professionals.
Buchkauf
Exploring Innovation, David Smith
- Sprache
- Erscheinungsdatum
- 2015
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- (Paperback)
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