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Focusing on micro-level neighborhood branding, this innovative work delves into how unique local identities are formed within communities. It examines the strategies and elements that contribute to the distinctiveness of neighborhoods, highlighting the importance of branding in fostering a sense of place and community engagement. Through various case studies and analyses, the book offers insights into the dynamics of local identity creation and its impact on residents and businesses alike.
Buchkauf
Place Brand Formation and Local Identities, Staci M Zavattaro
- Sprache
- Erscheinungsdatum
- 2019
- product-detail.submit-box.info.binding
- (Hardcover)
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