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A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

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Douglas Ward

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Seitenzahl: 240 Seiten
Lesezeit: 9 Stunden

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The narrative explores the journey of a powerful magazine publisher who revolutionized the field of market research. It delves into the strategies and innovations that transformed how consumer behavior is analyzed and understood. The book highlights the intersection of media and marketing, showcasing the publisher's influence on advertising practices and the evolution of audience engagement. Through detailed case studies and insights, it reveals the impact of market research on the publishing industry and beyond.

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A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research, Douglas Ward

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Erscheinungsdatum: 2009
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Titel: A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
Sprache: Englisch
Autor*innen: Douglas Ward
Verlag: Temple University Press
Erscheinungsdatum: 2009
Einband: Hardcover
Seitenzahl: 240
ISBN13: 9781439900154
Schlagwörter: Wirtschaft, Handel und Verkauf
Bewertung: 4 von 5 Sternen
Beschreibung: The narrative explores the journey of a powerful magazine publisher who revolutionized the field of market research. It delves into the strategies and innovations that transformed how consumer behavior is analyzed and understood. The book highlights the intersection of media and marketing, showcasing the publisher's influence on advertising practices and the evolution of audience engagement. Through detailed case studies and insights, it reveals the impact of market research on the publishing industry and beyond.