Strategic Dental Marketing

Strategic Dental Marketing in the Framework of Covid-19 in Ambato, Ecuador

Autor*innen

• Andrés Sebastián Vasco Aguilera

Parameter

• 52 Seiten
• 2 Lesestunden

• Medizin & Gesundheit

Mehr zum Buch

In the context of a pandemic-induced socioeconomic crisis, specialized dental centers in Ambato, Ecuador, have adapted their marketing strategies to address the challenges posed by COVID-19. The research focuses on how these centers have reconfigured their services to meet market demands while ensuring patient safety in high-risk environments. Drawing on established marketing theories, the study employs applied-descriptive research methods with a field-transectional design to analyze the effectiveness of these strategies during the economic downturn.

• Sprache: Englisch
• Erscheinungsdatum: 2022
• Einband: Paperback