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Focusing on the importance of research and management in tourism, this volume explores theoretical frameworks and practical applications that contribute to competitive advantage in tourist destinations. It highlights strategies to enhance destination competitiveness, ensuring that both the impacts and benefits of tourism are fully realized. The book serves as a guide for stakeholders seeking to improve their understanding and effectiveness in the evolving landscape of travel services.
Buchkauf
Managing and Marketing Tourist Destinations, Metin Kozak, Seyhmus Baloglu
- Sprache
- Erscheinungsdatum
- 2012
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- (Paperback)
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