Sales Out of Service: A Humanistic Approach to Sales and Customer Service Volume 1

The book critiques the outdated sales model that prioritizes manipulation over genuine service, leading to widespread distrust in sales and consumer interactions. It advocates for a transformative approach called "Sales out of Service," which emphasizes honesty, integrity, and relationship-building. Drawing from Norman Cohn's successful experience in growing a $40 million business, the book serves as a practical guide for achieving success in sales without requiring specific educational or personality traits. It promotes hard work and commitment as essential for success in any competitive industry.