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The Death of Demographics

Valuegraphic Marketing for a Values-Driven World

Autor*innen

David Allison

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3,0(2)Abgeben

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376 Seiten
14 Lesestunden

Wirtschaft

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Challenging traditional marketing beliefs, the book argues that understanding demographics and psychographics is insufficient for influencing consumer behavior. It suggests that deeper insights into consumer motivations and emotions are necessary to truly impact their decisions, urging marketers to rethink their strategies for engagement and connection.