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Offering a dual perspective on digital marketing, the book caters to both strategic thinkers and hands-on practitioners. It provides comprehensive frameworks for understanding various channels while incorporating practical examples and exercises. Each chapter balances high-level concepts with actionable insights, enabling readers to evaluate options and effectively implement campaigns in real-world scenarios. This approach ensures that both vision and execution are addressed, making it a valuable resource for professionals at any level.
Buchkauf
Digital Marketing - 3ed, Jeremy Kagan
- Sprache
- Erscheinungsdatum
- 2024
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Digital Marketing - 3ed
- Sprache
- Englisch
- Autor*innen
- Jeremy Kagan
- Verlag
- wessex, inc.
- Erscheinungsdatum
- 2024
- Einband
- Hardcover
- Seitenzahl
- 346
- ISBN13
- 9798990193239
- Kategorie
- Wirtschaft
- Beschreibung
- Offering a dual perspective on digital marketing, the book caters to both strategic thinkers and hands-on practitioners. It provides comprehensive frameworks for understanding various channels while incorporating practical examples and exercises. Each chapter balances high-level concepts with actionable insights, enabling readers to evaluate options and effectively implement campaigns in real-world scenarios. This approach ensures that both vision and execution are addressed, making it a valuable resource for professionals at any level.