Essentials of marketing

Autor*innen

• Frances Brassington
• Stephen Pettitt

Parameter

• 511 Seiten
• 18 Lesestunden

• Handel
• Marketing & PR
• Marketing & Vertrieb
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

This text is suitable for postgraduate students studying Marketing as part of or as their degree. It covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies.

• Sprache: Englisch
• Erscheinungsdatum: 2005
• Einband: Paperback