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Focusing on a significant strategic shift for British Airways, the paper proposes the acquisition of low-cost carrier EasyJet. It outlines a comprehensive implementation plan and a strategic management framework to support this major change. The analysis is rooted in business economics and corporate governance principles, demonstrating a clear understanding of the complexities involved in corporate strategy and operations. This academic work, graded 2.0 at Anglia Ruskin University, reflects a thorough exploration of the potential impacts and logistics of such a merger.
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Acquisition of EasyJet plc. by British Airways plc., Sebastian Meyer
- Sprache
- Erscheinungsdatum
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Acquisition of EasyJet plc. by British Airways plc.
- Sprache
- Englisch
- Autor*innen
- Sebastian Meyer
- Verlag
- GRIN Verlag
- Erscheinungsdatum
- 2007
- Einband
- Paperback
- ISBN13
- 9783638728690
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on a significant strategic shift for British Airways, the paper proposes the acquisition of low-cost carrier EasyJet. It outlines a comprehensive implementation plan and a strategic management framework to support this major change. The analysis is rooted in business economics and corporate governance principles, demonstrating a clear understanding of the complexities involved in corporate strategy and operations. This academic work, graded 2.0 at Anglia Ruskin University, reflects a thorough exploration of the potential impacts and logistics of such a merger.