Groundswell : winning in a world transformed by social technologies

Autor*innen

Charlene Li
Josh Bernoff

Buchbewertung

3,8(5237)Abgeben

Parameter

Handel und Verkauf
Informatik & Programmierung
Sachliteratur
Technologie, technik
Wirtschaft

Mehr zum Buch

Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers