Small data

Autoren

Martin Lindstrom

Buchbewertung

5,0(2248)Abgeben

Parameter

Handel und Verkauf
Psychologie
Sachliteratur
Wirtschaft
Wissenschaft

Mehr zum Buch

Marketing guru Martin Lindstrom helps companies develop innovative brand strategies by focusing on the small, everyday details of people's lives. With a client base ranging from Lego and Jenny Craig to Russian business tycoons, Lindstrom travels the globe, seeking indicators of consumers' unfulfilled and unmet desires - which he gleans from fridge magnets, laundry detergent preferences and other minutiae. In this engaging text, Lindstrom teaches you how to interpret the small data around you while cultivating more objectivity about your own preferences.