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Subscription Marketing

Strategies for Nurturing Customers in a World of Churn

Autor*innen

Anne Janzer

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4,0(1)Abgeben

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240 Seiten
9 Lesestunden

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This comprehensive guide offers strategic insights into marketing within the Subscription Economy, emphasizing the importance of customer retention and engagement. It provides updated tactics and real-world examples to help businesses build sustainable subscription models. The third edition explores emerging trends and technologies, equipping marketers with tools to enhance customer experiences and drive growth in a competitive landscape. Readers will find actionable strategies tailored for various industries, making it a valuable resource for both new and experienced marketers.