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Focusing on Australian federal election campaigns, this book employs a professional communication perspective to analyze the strategies of major parties. It evaluates their campaigns by applying the principles of effective strategic communication planning and implementation, offering insights into how these political efforts measure up against professional standards in communication.
Buchkauf
Strategic Communication and the 2022 Australian Federal Election Campaign, James Lee Mahoney
- Sprache
- Erscheinungsdatum
- 2023
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- (Hardcover)
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