The Influentials

One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

Autoren

• Edward B. Keller

Parameter

• 368 Seiten
• 13 Lesestunden

• Handel und Verkauf
• Sachliteratur
• Sozialwissenschaften
• Soziologie
• Wirtschaft

Mehr zum Buch

The book explores the significant impact of a small group of Americans who shape the opinions and behaviors of the majority, influencing choices in shopping, purchasing, and even voting. It delves into the characteristics of these "Influentials," their motivations, and the ways they can be swayed, providing insights into social dynamics and consumer behavior.

• Sprache: Englisch
• Erscheinungsdatum: 2015
• Einband: Paperback