International Management

The Process of Internationalization and Market Entry Strategies

Autor*innen

• Manfred Fuchs

Parameter

• 344 Seiten
• 13 Lesestunden

• Wirtschaft

Mehr zum Buch

The textbook addresses critical questions and challenges in international management, focusing on three levels: the macroeconomic environment, international firms, and management decisions. It emphasizes the characteristics and interconnections of these areas, providing an application-oriented analysis of strategic management decisions for companies looking to internationalize. This approach equips students and practitioners with the tools to navigate the complexities of global business effectively.

• Sprache: Englisch
• Erscheinungsdatum: 2022
• Einband: Paperback