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Competir Contra La Suerte (Competing Against Luck - Spanish Editi: The Story of Innovation and Customer Choice
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The book delves into the strategies that companies can employ to ensure growth and develop products that meet customer demand. Clayton Christensen, a Harvard Business School professor, expands on his groundbreaking theory of disruptive innovation, presenting fresh insights that go beyond his previous work. This exploration challenges conventional wisdom and provides a framework for understanding how innovation can be systematically harnessed for success in business.
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Competir Contra La Suerte (Competing Against Luck - Spanish Editi: The Story of Innovation and Customer Choice, Clayton Christensen
- Sprache
- Erscheinungsdatum
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Competir Contra La Suerte (Competing Against Luck - Spanish Editi: The Story of Innovation and Customer Choice
- Sprache
- Englisch
- Autor*innen
- Clayton Christensen
- Verlag
- HARPERCOLLINS
- Erscheinungsdatum
- 2020
- Einband
- Paperback
- Seitenzahl
- 320
- ISBN13
- 9786075620411
- Kategorie
- Wirtschaft
- Beschreibung
- The book delves into the strategies that companies can employ to ensure growth and develop products that meet customer demand. Clayton Christensen, a Harvard Business School professor, expands on his groundbreaking theory of disruptive innovation, presenting fresh insights that go beyond his previous work. This exploration challenges conventional wisdom and provides a framework for understanding how innovation can be systematically harnessed for success in business.