One to One Marketing - Competitive Edge Yesterday and Today

Marketing from its origins to the Contemporary

Autor*innen

• Régis Sousa

Parameter

• 52 Seiten
• 2 Lesestunden

• Business & Management

Mehr zum Buch

The book explores the shift from traditional sales-focused business strategies to "one to one" marketing, emphasizing personalized customer relationships. It investigates how this approach can enhance entrepreneurial success by fostering loyalty and creating a robust customer portfolio. Through a descriptive methodology and case studies, it analyzes the potential of personalized marketing to support revenue generation and ensure long-term business sustainability.

• Sprache: Englisch
• Erscheinungsdatum: 2023
• Einband: Paperback