Marketing Research : An Applied Approach

Autor*innen

• Naresh K. Malhotra
• David F. Birks

Parameter

• 835 Seiten
• 30 Lesestunden

• Business & Management
• Handel
• Lehrbücher
• Ökonomie
• Sachliteratur

Mehr zum Buch

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level. // Attention: If no attachments (CDs, booklets etc.) are shown in the photo, they are not included.

• Sprache: Englisch
• Erscheinungsdatum: 2007
• Einband: Paperback