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- 608 Seiten
- 22 Lesestunden
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Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
Buchkauf
New Products Management, C. Merle Charles Merle Crawford
- Sprache
- Erscheinungsdatum
- 1991
- product-detail.submit-box.info.binding
- (Paperback)
Keiner hat bisher bewertet.
- Sprache
- Englisch
- Autor*innen
- C. Merle Charles Merle Crawford
- Verlag
- Irwin
- Erscheinungsdatum
- 1991
- Einband
- Paperback
- Seitenzahl
- 608
- ISBN10
- 0256114064
- ISBN13
- 9780256114065
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Management & Personalverwaltung, Marketing & Vertrieb
- Beschreibung
- Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.