Brand Sense

Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Autor*innen

• Martin Lindstrom

Parameter

• 192 Seiten
• 7 Lesestunden

• Handel und Verkauf
• Kunst & Kultur
• Psychologie
• Sachliteratur
• Wirtschaft

Mehr zum Buch

That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.

• Sprache: Englisch
• Erscheinungsdatum: 2010