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This is an academic book which covering all the basic concepts of service marketing and recent trends also. So that students of undergraduate and post graduate level can easily follow as the lay out of the contents are simple and understandable.
Buchkauf
Service Marketing, Manita Matharu, Manish Joshi, P. Jagadeesan
- Sprache
- Erscheinungsdatum
- 2022
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- (Paperback)
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