Brand Management

Text and cases

Autor*innen

• Pooja Deshmukh

Parameter

• 168 Seiten
• 6 Lesestunden

• Business & Management
• Handel
• Sachliteratur

Mehr zum Buch

In the era of exponential advancement and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a competitive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense competitive environment. However, only a few marketing management books truly capture andexplain marketing concepts in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included to illustrate the application of the concepts of marketing.

• Sprache: Englisch
• Erscheinungsdatum: 2023
• Einband: Paperback