Product Research Rules
Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
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"Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. [The authors of this book] demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, [they] lay out nine simple rules that combine user research, market research, and product analytics to ... discover insights and build products customers truly need"--Publisher marketing.
Buchkauf
Product Research Rules, C Todd Lombardo, Aras Bilgen
- Sprache
- Erscheinungsdatum
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Product Research Rules
- Untertitel
- Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
- Sprache
- Englisch
- Autor*innen
- C Todd Lombardo, Aras Bilgen
- Verlag
- O'Reilly Media
- Erscheinungsdatum
- 2020
- Einband
- Paperback
- Seitenzahl
- 260
- ISBN13
- 9781492049470
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Lebenshilfe, Design, Unternehmertum
- Bewertung
- 3,9 von 5 Sternen
- Beschreibung
- "Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. [The authors of this book] demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, [they] lay out nine simple rules that combine user research, market research, and product analytics to ... discover insights and build products customers truly need"--Publisher marketing.