Insanely Simple. The Obsession that Drives Apple's Success

Autor*innen

• Ken Segall

Parameter

• 225 Seiten
• 8 Lesestunden

• Business & Management
• Handel
• Kunst & Kultur
• Sachliteratur
• Technologie & Industrie

Mehr zum Buch

Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Hardcover