Global Marketing

A Decision-oriented Approach

Autor*innen

• Svend Hollensen

Parameter

• 760 Seiten
• 27 Lesestunden

• Marketing & PR
• Wirtschaft

Mehr zum Buch

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field

• Sprache: Englisch
• Erscheinungsdatum: 2004
• Einband: Paperback