Global marketing : a decision-oriented approach

Autor*innen

• Svend Hollensen

Parameter

• 104 Seiten
• 4 Lesestunden

• Fallstudien
• Handel
• Marketing & Vertrieb
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.

• Sprache: Englisch
• Erscheinungsdatum: 2011
• Einband: Paperback